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The business of love on Q-commerce

How Q-commerce platforms added cheer to the Valentine’s Day celebrations of its customers New Delhi: In 2015, Indians spent approximately Rs 22,000 crore on Valentine’s Day, as per ASSOCHAM data. Valentine’s day has grown manifolds since then as a celebration...
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The current emphasis is on the evolving Eau de Parfum category

 Pushkar Jain, CEO, Sawai Fragrances (Eze Perfumes) talks to Sandeep Kumar, Associate Editor, IMAGES Group, discussing the brand's future...
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