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TAM Media Research

Advertising by retail outlets on TV and print: An AdEx report

The retail boom is no news. An interesting spin-off development is that of the advertising industry, which is probably the second biggest beneficiary of the retail boom - falling just behind the realtors and, of course, the consumers.AdEx India,...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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