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Beyond Products: 5 innovative product designs of FMCG brands

Many traditional marketers still believe that getting seen is the first step in the journey to becoming successful. This is where comes in packaging and the impact of first impressions. Unconventional, innovative packaging does not just make a product easily...

More than skin deep: The beauty of packaging innovation

As many traditional marketers still continue to believe, getting seen is the first step in the journey to getting successful. Therefore, in comes packaging and the impact of first impressions. Unconventional, innovative packaging does not just make a product...
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Former HUL CEO Mehta teams up with PE fund L Catterton for India-focused JV

Mehta will serve as the executive chairman of India for the vehicle from 4 April onwardsMumbai: Former Hindustan Unilever...
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