Sushmita Balasubramaniam
Retail
Amazon, D-Mart top brands in customer experience: Kantar Survey
In today’s experience era, the majority of CEOs believe customer-centricity is essential for driving business growth. However, there is still a big gap between ambition and reality, while nearly all CEOs in India see the need to become customer-centric,...
Research
Kantar study to track shopper sentiment, its impact on consumption
Kantar IMRB and PAYBACK has published a comprehensive report, Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus...
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Latest News
UPI takes lead, while COD stays strong in tier 2, 3 cities
Despite the digital boom, Cash on Delivery (COD) continues to dominate in tier 2 and 3 cities, where trust...
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