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Surender Gnanaolivu

6 ways in which D2C Brands are redefining physical stores

From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores In recent years, online-to-offline (O2O) expansions have accelerated with many direct-to-consumer (D2C) brands choosing to open stores for a variety of reasons, ranging...

India to get an unmanned, cashierless store. And it’s in Pune

The grab-and-go convenience store is being launched by a bunch of 28-year-olds Mumbai: On 1 May as the world celebrates Labour Day, three 28-year-olds from Pune will rejoice in the launch of their labour of love—an Amazon Go-style unmanned store. The...

Visual Merchandising: A tool to help brands get noticed in malls

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who do not have an agenda or preference for brands as part of their shopping list and then there is the...
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Mahindra Logistics profit falls 55% to Rs 10.15 crore in April-June

The revenue during the quarter under review, however, rose 10 per cent to Rs 1,156.66 crore from Rs 1,050.92...
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