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Surender Gnanaolivu

Visual Merchandising: A tool to help brands get noticed in malls

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who do not have an agenda or preference for brands as part of their shopping list and then there is the...
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Footwear brand Trase reacquired from Upscalio, raises $0.5mn

Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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