Sunishka Goenka
Fashion
Decoding the athleisure revolution in India
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...
Fashion & Lifestyle
From Office-to-Crossfit: Brands actively tap the activewear market in India
Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well as the rising awareness of lifestyle concerns, people are getting more conscious about their fitness...
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Latest News
Max Fashion launches new youth centric brand ‘Urban’
The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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