Subhashis Nath

How big data and analytics are changing India's retail landscape

Analytics is the in thing. Retailers who used to call their budgeting department simply finance, are beginning to call them analytics or strategic insights or central insights or by such other names. Research and analysis folks housed under marketing...
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H&M’s debut with cricket marketing

Amit Kothari, regional head of customer activation and marketing for H&M South Asia, talks about H&M’s association with cricket...
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