Strategy

In 2008-09, Murugappa Group undertook a tactical initiative to take retailing first to rural India, where it would sell goods that are needed by farmers. In the second half of the year, through its company, Coromandel Fertilisers, the Group...

In sync with company’s aggressive expansion plan, Big Bazaar, the hyper market format of Kishore Biyani-led Future Group, has planned to open three stores in the next month. The proposed stores will be launched in Karad, Nashik and Kanpur,...

Pantaloon Retail, one of India’s largest retailers with more than 1,000 stores across 60 cities, has implemented Reflexis’ Task Manager and StoreWalk. Reflexis helps retailers execute their strategy flawlessly and uncover profit."By implementing Reflexis, we have already seen improvements...

art’dinox, a premium home décor brand from Jindal Stainless Ltd, plans to strengthen its presence into e-tailing extensively at a time when economic slowdown has affected the retail sectors. Further, the company plans to strengthen its presence in overseas...

In an effort to attract consumers, discount retailer Vishal Retail has said that the company is working on a new pricing strategy. As part of the plan, some of the products will be priced in ranges between Rs 19...

Tough times are challenging supermarket frozen food departments across the USA, but that’s not necessarily a bad thing. In fact, in many ways the forces changing consumer spending habits and wreaking havoc on industry costs are benefiting the frozen...

Chennai-based FMCG major CavinKare has entered into a distribution deal with Paris-based international fragrance marketer Coty to market and distribute two of its brands across India. As part of the deal, CavinKare will distribute Coty’s Adidas and Jovan range...