STORY

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

Macy’s has announced that it has acquired STORY, a concept store in New York City.Additionally, Rachel Shechtman, STORY’s Founder and Chief Executive Officer, will join Macy’s, Inc. as Brand Experience Officer, Founder of STORY, reporting directly to Hal Lawton,...