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Spykar Lifestyle

Spykar to focus on women’s wear

With Spykar Woman, homegrown denimwear brand Spykar wants to replicate the success of its menswear line Mumbai: Denim fashion major Spykar Lifestyles Pvt. Ltd. will concentrate on replicating the success of its menswear for womenwear as well, Sanjay Vakharia, co-founder...

Going Green: Retail giants shift industry focus toward sustainability

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the remaining 6 percent constituted by the women’s shirts market, which is growing twice as fast...

Digital innovation & the future of social media marketing in fashion retail

We belong to an era where embracing technological developments has become imperative. Speed, accuracy, data analytics, personalisation, engagement and customisation must be kept at the centre for every business to stay relevant. Technology exists and will keep evolving – what...

Spykar Lifestyle promotes Sanjay Vakharia as the company’s CEO

Spykar, one of India’s largest denim brands, announces the promotion of Sanjay Vakharia to the position of Chief Executive Officer. Sanjay co-founded the brand in 1992 and was the COO & Director since 2014. The announcement comes at the back...

Spykar eyes up to 30 pc higher sales at Rs 700 crores in FY19

Homegrown denim brand Spykar is eyeing a growth of 25-30 percent this fiscal to clock a revenue of Rs 700 crore, a top company official has said. The brand clocked retail sales of over 550 crore in 2017-18. “We see...

How Visual Merchandising helps increase sales

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something. One may argue...

Retail industry reacts to the Union Budget 2018

In his last full budget before general elections in 2019, Finance Minister Arun Jaitley reduced corporate tax for 99 percent of the companies to 25 percent. In keeping with his earlier announcement of reducing corporate taxation rate to 25 per...

Budget 2018: The wishlist of Indian retail titans

With numerous expectations and curiosity around what is in it for various stakeholders, India’s 2018-19 budget is one of the most sought after events. Just like every other sector, retail stalwarts have also pinned their hopes on Finance Minister...

Consumed in Awareness…or not?

Gauging the ‘fashion quotient’ of a market is a big challenge today for brands as they expand out of metros. Right from identifying the right property to the product range, everything depends on how educated the consumer is about...
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