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Decoding consumer behaviour

As the Verdict 2009 brings India back to sanity, extinguishing the hate politics and evaporating the caste talk into...

Discounted price equals discounted brand value?

Rakesh Kumar, a Delhi-based software engineer, is a happy man. Last week, he paid a visit to home town...

Shoe Tree goes cautious in its expansion plans; shifts focus to...

Footwear retail venture of Delhi-based Sports Station India Shoe Tree, which recently closed two of its outlets in Mumbai...