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Decoding consumer behaviour

As the Verdict 2009 brings India back to sanity, extinguishing the hate politics and evaporating the caste talk into thin air, the talk shows in which psephologists and journalists would pour out caste figures and percentages where all like...

Discounted price equals discounted brand value?

Rakesh Kumar, a Delhi-based software engineer, is a happy man. Last week, he paid a visit to home town Agra and decided to pick up some apparel for his wife. Interestingly, he ended up shopping for self as well....

Shoe Tree goes cautious in its expansion plans; shifts focus to private label

Footwear retail venture of Delhi-based Sports Station India Shoe Tree, which recently closed two of its outlets in Mumbai and Ahmedabad on account of being them non profitable, plans to open five more stores by the end of 2009.Talking...
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How fashion brands are leveraging AI

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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