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E-commerce brands focus on Tier 2, 3 shoppers during festivals

E-commerce brands focus on Tier 2, 3 shoppers during festivals

Indian shoppers in non-metro cities are spoilt for choice in the festival season, what with leading e-commerce brands falling...
Over 85 percent of our festive sales will come from non-metro cities: Snapdeal

Over 85 percent of our festive sales will come from non-metro...

E-commerce marketplace Snapdeal on Tuesday said it expects about 85 percent of its business to come from non-metro cities...
Snapdeal to kick-start the festive season with 8-day ‘Snap-Diwali’ sale

Snapdeal to kick-start the festive season with 8-day ‘Snap-Diwali’ sale

Snapdeal, India’s largest value-focused e-commerce platform, announced three mega sales for this festive season. The first sale, coinciding with...

Synergy between retail real estate and modern retail growth

India’s retail sector has been undergoing structural changes for the last two decades. Shopping malls, lined with specialty retailers,...

Retail Innovations: Taking customer experience one notch higher

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day...
Impact of E-Commerce: Why successful offline brands are jumping on the online bandwagon

Impact of E-Commerce: Why successful offline brands are jumping on the...

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of...

Casual Wear Market In India: Market size overview

The Indian casual wear market has evolved very quickly and has emerged as one of the fastest growing segments...
Snapdeal unlikely to acquire ShopClues

Snapdeal unlikely to acquire ShopClues

The acquisition of ShopClues by larger rival Snapdeal is unlikely to materialise, sources told PTI.According to a PTI report:...
Snapdeal launches Miniso on its platform

Snapdeal launches Miniso on its platform

Online marketplace Snapdeal said on Monday it has launched over 150 products of Japanese low-cost brand Miniso on its...
Snapdeal focuses on Tier-II, III user base

Snapdeal focuses on Tier-II, III user base

E-commerce major Snapdeal Thursday said it focussed on reaching out to customers in Tier-II and III cities by offering...