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Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it designed by a designer. Not that women today do not have their salwar suits, kurtis,...

Fusion wear and its growing popularity in India

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the Indo-western wear is fast catching up. An overview on the dynamics of this category. Sometimes it...
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Indian consumers compelling national brands to reposition themselves

The 16th edition of the two-day India Food Forum powered by Smart Bazaar deliberates the consumer challenges on Day...
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