Shopper Marketing
Retail
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?
When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...
Progressive Grocer
Leveraging Virtual Reality in the CPG Industry
The adoption of virtual reality technology is gaining steam in the CPG industry, enabling brands and marketers to transform store merchandising and shopper marketing programs.Savvy marketers are discovering the speed, versatility, cost-savings and competitive advantage that can be achieved...
- Advertisement -
Latest News
Retail Tracker: Store launches surged 44% in Q4 FY 24, East saw double growth
The fourth quarter of the FY 2023-24 also saw funds raised worth over Rs 1,100 crore by several D2C...
- Advertisement -
