Sean van Wyk

adidas Originals opens first brand owned exclusive outlet in India

The pioneering sportswear brand for the streets, adidas Originals celebrated originality with India Brand Ambassador, Ranveer Singh, at the brand’s newest street style hood in the capital city at DLF Promenade, Vasant Kunj. The evening marked the official launch of...

adidas partners with Lifestyle International Pvt. Ltd.

adidas announced the launch of ‘shop-in-shop’ outlets at Lifestyle stores to strengthen its consumer outreach in women’s category. It inaugurated the first such outlet on Friday in MGF Metropolis, Gurugram in the presence of renowned boxing athlete Nikhat Zareen, actress...

New adidas initiative aims to draw attention to alternate sports and athletes

adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. The digital film features Nishchay Luthra, an Indian Figure Skater who has won 4 international medals for India and is a 6-time National...
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Fashion brand icons: Darpan Kapoor of Kapsons Group

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry....
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