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Sanjeev Jasani

New adidas initiative aims to draw attention to alternate sports and athletes

adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. The digital film features Nishchay Luthra, an Indian Figure Skater who has won 4 international medals for India and is a 6-time National...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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