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Sandeep Kapoor

Remarkable growth spurs expansion plans for ethnic wear brand Shree – The Indian Avatar

Shree - The Indian Avatar, is a fast track ethnic wear fashion brand catering to the modern Indian woman. Unlike many other brands Shree celebrates womanhood and continuously works towards bringing the rich culture of India to its customers...

Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it designed by a designer. Not that women today do not have their salwar suits, kurtis,...

Fusion wear and its growing popularity in India

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the Indo-western wear is fast catching up. An overview on the dynamics of this category. Sometimes it...

Shree –The Indian Avatar observes unprecedented growth of garments made with Liva

Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group,...

Hotberries' Bag & Clutch Collection for Valentine’s Day

Hotberries, one of the premium fashion brand presents colourful and trendy shoulder bags and party clutches for gifting in this Valentine season. Hotberries is all about making women look not just good, but also elegant. The Hotberries collection offers...
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Indian consumers compelling national brands to reposition themselves

The 16th edition of the two-day India Food Forum powered by Smart Bazaar deliberates the consumer challenges on Day...
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