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Saffola ImmuniVeda

Marico forays into ayurveda space through popular brand Saffola

FMCG firm Marico on Wednesday announced its foray into the traditional Ayurveda products through its popular brand Saffola. The company has introduced Saffola ImmuniVeda range in the healthy foods and immunity-boosting space, a segment which is witnessing a rapid growth...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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