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Analysis: The men’s innerwear domestic market

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as...
The changing dynamics of the men's innerwear market in India

The changing dynamics of the men’s innerwear market in India

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend...
Sports Innerwear: Next-gen growth engine for the innerwear segment

Sports Innerwear: Next-gen growth engine for the innerwear segment

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in...
Rupa celebrates 50th anniversary

Rupa celebrates 50th anniversary

Rupa & Co. Ltd. celebrated its 50th year at a grand event on January 10 2019 at Sahara Star,...
Rupa Frontline revamps brand identity, launches new logo

Rupa Opens a New Store at Avani Riverside Mall

Rupa, one of India’s leading fashion and lifestyle brand, has recently launched a retail store at AvaniRiverside Mall, Howrah.Nikhil...