Rupa
Fashion
Sports Innerwear: Next-gen growth engine for the innerwear segment
To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...
Fashion
Analysis: The men’s innerwear domestic market
Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as per global and popular standards of physique and human structure. Innerwear is now about intimacy, security and comfort. It has...
Fashion
The changing dynamics of the men’s innerwear market in India
This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a shirt or a trouser at a retail outlet. On the way to the billing counter,...
Retail
Rupa celebrates 50th anniversary
Rupa & Co. Ltd. celebrated its 50th year at a grand event on January 10 2019 at Sahara Star, a premier hotel in Mumbai. With over 800 business partners from all over the country gracing this special occasion, the...
Retail
Rupa Opens a New Store at Avani Riverside Mall
Rupa, one of India’s leading fashion and lifestyle brand, has recently launched a retail store at AvaniRiverside Mall, Howrah.Nikhil Jain, the Retail Head of Rupa and Company says , “It was a natural decision to open our new outlet...
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Latest News
Nestle India, Dr Reddy’s to form JV for nutraceutical brands in India, other agreed territories
Dr Reddy's will license brands such as Rebalanz, Celevida, Antoxid, Kidrich-D3, Becozinc in the nutrition, and OTC ( over...
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