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Rima Kirtikar

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Malls now have an added responsibility – of making sure that ‘all is well’

Zainab S. Kazi -
‘To each his own’, is definitely not an adage that shopping centres would agree to abide by given the current circumstances. In fact, of all the entities, shopping centres today are perhaps at the epitome of setting examples on...
Latest News

It’s back to business as Mumbai malls clock 80-90% YoY sales, usher in new stores

Zainab S. Kazi -
Mumbai, India’s financial capital may have been the last to let shopping centres open their doors for consumers but six months since the opening, business has picked up and is almost at par with that of malls across other...
Big Grid

New business model, innovation, crowd management reinvent Viviana post-lockdown

Rima Kirtikar, Chief Marketing Officer, Viviana Mall -
The COVID-19 outbreak caused major disruption as the country went into a sudden lockdown on March 25th to contain and prepare for the pandemic, bringing most business activity to a grinding halt. Public places including malls and shopping centres...
Retail Hub

Shopping centres & their strategies to engage with consumers this festive season

Charu Lamba -
In India, the festive season – which begins for almost all ethnicities around the month of September – is the time when consumers all over the country buy new clothes as well as white goods. During this time, many...
Retail Hub

Booking of time slots at shopping centres sees preferential bias

Indiaretailing Bureau -
In an interesting development, results of a survey conducted by Viviana Mall across Thane and the MMR threw up some interesting revelations where patrons of the mall were subjected to a series of questions to ascertain their preferences and...
Retail Hub

Viviana Mall honours excellence in retail

Indiaretailing Bureau -
On the occasion of 7th Anniversary celebrations, Viviana Mall became the first shopping centre to virtually hold annual Retailers Excellence Awards. The awards for the year 2019-2020 was aired live on Friday across mall's social media platforms. By organising the...
Shopping Centres

Viviana Mall turns seven

Indiaretailing Bureau -
Viviana Mall, a well-known ‘destination mall’, celebrating its seven years of providing a recreation space to the public has organised a week-long activities and events on the social media. The celebration commenced from June 22, with daily activities to beat...
Research

41 pc of shopping centre footfall to be back within 15 days of reopening: Report

Indiaretailing Bureau -
Over 40 percent of shoppers are likely to visit the malls during the initial fortnight of re-opening, showed a survey finding. The patrons also want the mall management to have precautionary measures in place to make the malls safer...
Retail Hub

Malls awe visitors with installations that are works of art

Zainab S. Kazi -
When Henri Matisse was quoted saying ‘Creativity takes courage’, perhaps he was foreseeing the efforts that would go into designing giant size art installations that adorn atriums and foyers of malls in India. A sight to behold, these creative...
Retail

From Copper Coins to Mobile Apps: The evolution & success of retail loyalty programs

Zainab S. Kazi -
When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...
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Food & BeverageIndiaretailing Bureau -

Curtain Raiser: India Food Forum 2023

More than 300 speakers, 700 brands and companies convene at the biggest B2B food intelligence event of the year....
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