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Payback partners with Archies to expand its reach in gifting space

Payback partners with Archies to expand its reach in gifting space

Payback, India’s largest multi-brand loyalty program has partnered with Archies, the all-time popular gifting brand in the country to...
Kantar IMRB, PAYBACK launch a study to track shopper sentiment, its impact on consumption basket

Kantar study to track shopper sentiment, its impact on consumption

Kantar IMRB and PAYBACK has published a comprehensive report, Shopper Barometer that monitors the shoppers’ perceptions of the economy...