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How grand brand launches pave way for a successful retail journey

Zainab S. Kazi - April 16, 2018

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not making this up. This happened at Phoenix Marketcity, Bengaluru. The brand in discussion here is...

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FMCGGovind Goyal - April 20, 2024

How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...

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