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The Belgian Waffle Co’s ‘National Waffle Day’ draws massive crowds despite heavy downpours

The three-phased campaign with a theme of #GetWaffling conceptualised by SoCheers, offered delectable waffles at Rs 100 Mumbai: On  19 July, The Belgian Waffle Co, a waffle brand, celebrated National Waffle Day and witnessed a massive crowd during the campaign...

Mitti Café opens at Mumbai international airport

The Café is situated at the arrival section of Terminal 2 at Mumbai International Airport Mumbai: Mitti Café has opened its latest outlet at the arrival section of Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport (CSMIA), the company announced...

Gifting brand Archies partners with beauty and wellness brand MCaffeine

The partnership aims to provide optimal product awareness and promotion among users Mumbai: Archies, a gifting brand and skin care and wellness brand, MCaffeine has joined hands to enhance the gifting experience of their joint customer base, the company announced...

Credit card spending hits record high at Rs 1.4 lakh crore in May; cards in use at 87.4 million

Similarly, the number of cards in use has also jumped by more than 5 million since January and crossed 87.4 million in the reporting month, making this also an all-time high in May, according to the RBI dataMumbai: Credit...

10 D2C brands with quirky names

By choosing unconventional and playful names, these brands aim to spark curiosity and establish a unique brand personality Mumbai: In May 2023, India was home to more than 600 direct-to-consumer (D2C) brands, as per Statista. In 2022, the Indian D2C...

Apparel Group appoints Sneha Mahant Mehta as CMO

Prior to joining Apparel Group, Mehta held positions in Vogue, GQ India, Gulf News, Ocean Blue Boating Pvt. Ltd. and Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail Ltd.) and has an overall experience of over 14 years Mumbai:...

Voyage Eyewear collaborates with actor Aditya Seal for a new campaign

During the 3-month partnership, both parties will collaborate on digital promotional activities, which include social media campaigns and exclusive product launches Mumbai: Voyage Eyewear, an online brand offering luxury sunglasses, has collaborated with Bollywood actor Aditya Seal to mark the...

Saya Group to invest Rs 2,000 cr in 14 lakh sq ft-shopping mall in Noida

The height of the 9-floor shopping mall is around 160 sq. ft and Saya Group will keep 70% area in the mall and sell 30% area to investorsNew Delhi: Realty firm Saya Group will invest Rs 2,000 crore to...

Sequoia Capital exits Go Fashion; sells entire stake for Rs 625 cr

US-based Sequoia Capital through its affiliate Sequoia Capital India Investments IV offloaded the shares in Go Fashion (India)New Delhi: Venture capital company Sequoia Capital on Monday divested its entire 10.18 per cent stake in Go Fashion for Rs 625...

Evolving Customer Preferences Driving the Growth of India’s Organised Retail Sector

India’s thriving retail sector is grabbing the attention of global retailers like never before. Many retail giants are entering the market through joint ventures, thereby boosting the country’s organised retail segment.By Kaustubh Chandra, Manager- Marketing & Leasing, Brahma GroupCurrently,...
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Avenue Supermarts shares plunge over 8%

In terms of volume, 48.77 lakh equity shares of Avenue Supermarts were traded on the NSE and 1.41 lakh...
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