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Growing importance of brand partnerships for long-term business success

In this age of growing consumerism and ever-increasing retail penetration, be it through the brick-n-mortar model or as e-biz, the Indian market is witnessing brand proliferation like never before. Brands are now as ubiquitous as the shopping malls and...

RIL, Vardhman ink pact for fabric ‘R|Elan’

Reliance Industries Ltd (RIL) Wednesday announced to enter into a partnership with Ludhiana-based textile major Vardhman Textiles Ltd for manufacturing fabric -'R|Elan'. As a part of this engagement, RIL's R | Elan technical team will work closely with Vardhman to...

RIL partners with PROLINE to co-brand sports apparels

Reliance Industries (RIL) on Thursday said that it has entered in a partnership with 'PROLINE' to co-brand a range of sports apparel manufactured using its 'R|Elan' fabrics. As per the deal, 'R|Elan' co-branded 'PROLINE' products will use RIL's 'R|Elan Kooltex'...

RIL to foray into co-branded apparel biz with 'RElan'

Reliance Industries Ltd (RIL), which has recently introduced RElan -- a portfolio of specialty fabrics, is in talks with several apparel brands for co-branding of apparels, a top company official said. According to a PTI report: Besides, RIL is also...

Reliance Industries forays into co-branded apparel business with R|Elan™ fabrics

Reliance Industries Ltd (RIL) has forayed into co-branded apparel business with the launch of R|Elan™ high-performance fabrics brand in Bengaluru. As an industry leader and a pioneer, the polyester division of RIL is always looking at ways to come up...
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Apparel Group signs multi-brand agreement with Marquee Brands

The agreement covers bringing five of Marquee's renowned brands—BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart—to...
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