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5 lawsuits against big brands that got a lot of media attention

There have been occasions when big brands have landed in big trouble due to allegationsNew Delhi: Being a globally well-known brand helps companies rake in the moolah – thanks to their brand equity. However, big brands would be at...

Game-changing marketing strategies that redefined five brands

Innovative marketing strategies that helped Redbull, Domino’s, Gillette, Spotify and Parle-G to turn the tides of the market in their favourNew Delhi: Product matters. But it’s a marketing strategy that can make or break a brand. Here we bring...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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