Rasna

Rasna founder Areez Pirojshaw Khambatta passes away

Areez Pirojshaw Khambatta is known for creating the iconic home-grown beverage brand Rasna, which is sold at 1.8 million retail outlets in the country. New Delhi, Nov 21 (PTI) The Rasna Group on Monday said its founder and Chairman Areez Pirojshaw Khambatta...

How to innovate to make your brand a big hit

The food and beverage industry in India is currently on the verge of momentous trends that are both transformative and disruptive. The most pronounced of these trends is buoyant growth of the consumer packaged goods (CPG) industry over the...

Rasna brings backs Indianness with new Native Haat range

Rasna, one of the world’s first manufacturers of instant fruit-based concentrate, believes in giving its consumers what they want. Today’s consumer has become very health conscious and wants to go back to their ethnic roots with natural ingredients like honey,...

Rasna announces Saina Nehwal as the brand ambassador for Rasna Native Haat Honey and Honey Vita

Rasna, the world’s first manufacturer of instant fruit-based concentrate, believes in giving its consumers what they want. Today’s consumer has become very health conscious and wants to go back to their ethnic roots with natural ingredients like honey, essential...

Uflex transforms the packaging for Rasna fruit powder concentrate

One of India’s largest manufacturers and exporters of beverages - Rasna International wanted an absolutely alluring packaging for its fruit powder concentrate. With this straight-forward brief, Rasna tasked Uflex – a company with whom it has had an association...

Rasna to introduce products exclusively for kids, create new brand Rasna Native Haat

Iconic Indian instant drink concentrate, Rasna - one of the largest soft drink concentrate manufacturing companies in the world - has launched its fruit-based drink Rasna Masala Orange. The company has roped in Bollywood megastar Kareena Kapoor Khan as...

Kareena Kapoor Khan to endorse Rasna Masala Orange

Actress Kareena Kapoor Khan has been roped in as the brand ambassador of fruit based soft drink brand Rasna masala orange. "Be it in spicy burgers, pizzas or sandwiches, everyone in India is used to a spicy palette. It is...

Budget 2018: What food industry biggies want this year

In the run up to budget, consumer goods companies are looking for a greater thrust on food processing sector to add value to the agricultural produce, increase in rural wages and reduction in taxes to leave more money in...

Indian gourmet must reach out worldwide to create and cater global demand

Food retailers must take Indian gourmet to the world to help achieve quality and scale in addressing the demand of Indian retail market, according to a cross section of retail stalwarts at the 11th edition of Indian Food Forum...

British F&B brands to explore alliance avenues at India Food Forum 2018

UK's top F&B brands would be participating in the 11th edition of India Food Forum 2018 to explore alliance avenues with prospective Indian partners offering opportunities to sign powerful deals across India. These UK brands would take part in B2B...
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BlueStone celebrates the milestone of opening its 150th store

The brand strengthened its retail presence with the launch of its 150th store at Dimapur, Nagaland Bengaluru: Jewellery brand BlueStone celebrates the milestone...
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