Rakesh Biyani

“In today's scenario, companies are generally re-looking at their marketing strategy and driving consumer demand. However, the most critical aspect is re-engineering the product itself. I firmly believe that if companies have profitable expansion plans, the resources are available,"...

"First you need to create awareness, then the aspiration can take place," said Rakesh Biyani, director, Future Group. Biyani delivered his thoughts during the panel discussions titled 'Consumer aspiration and awareness' and 'New occasions for purchase' at India fashion...

Day 2The second day of India Retail Forum (IRF) 2008, India's largest retail congregation, kick started with a discussion on various issues faced by the retailers and the prospective strategies to overcome them.Speaking on the needs of today’s shoppers,...

India Fashion Forum with support from ministry of textiles, government of India, hosted the second edition of Pure and Play from June 29 to July 1, at Pragati Maidan in New Delhi.Conceptualised to direct the growth of the womenswear...

India Fashion Forum with support from ministry of textiles, government of India, is hosting the second edition of Pure and Play from June 29 to July 1, at Pragati Maidan in New Delhi.Conceptualised to direct the growth of the...

Future Group has entered into a joint venture with French apparel firm Celio while its business agreement with the UK-based brand Lee Cooper has been scrapped.Confirming the developments, Rakesh Biyani, director, Future Group, said: “India was not Lee Cooper’s...

Future Retail, India’s largest retail house, is feeling the heat from the likes of Reliance, Bharti-Wal-Mart and AV Birla group, and is said to be in the middle of a huge a restructuring exercise.Rakesh Biyani will head the retail...