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Raadhika Sarathkumar

Retail

‘Crossover Shopper’ comes of age

Indiaretailing Bureau -
The modern Indian shopper, instead of gravitating to just one store, is moving across store types to fulfill a variety of needs. This has been revealed in a report by The Nielsen Company on shopper habits and retailer strategies across...
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FMCGGovind Goyal -

How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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