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R Sriram

Lighting Up The Future: The making of killer experiential retail

The five traditionally recognised methods of human perception are taste, sight, touch, smell, and hearing. Collectively referred to as the Five Senses, they have underpinned marketing, and advertising strategies for consumer goods for as long as one can recall....

South Indian customers more brand loyal than other buyers in India

India Retail Forum (IRF), India's largest retail intelligence event, hosted the second edition of the South India Retail Summit (SIRS) yesterday at the ITC Gardenia, Bengaluru. Comprising a day-long conference and exhibition, the event’s mission was to focus on 'Retail...

How to embed more 'wow' moments in customer experience

The CEOs Conclave at the South India Retail Summit, held on December 10 at the ITC Gardenia in Bengaluru, involved a group discussion on the growing relevance of perfecting customer experiences in India's evolving retail industry. With omni-channelling and...

Raheja group may exit Crossword

Eleven years after buying Crossword Bookstores, the K Raheja Group — the promoter of Shoppers Stop — is reviewing the future of the book retailing chain.According to three people in the know, it is exploring various options, including alliances...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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