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R Sreenivasan

Brands bet on digital strategies to boost online sales in festive season

Several companies across sectors are expecting the online shopping momentum to continue in the wake of the COVID-19 pandemic and have started focusing on digital strategies for the upcoming festive season, officials said on Friday. According to a PTI report:...
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How fashion brands are leveraging AI

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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