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R. Jeswant

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

The Funskool Store Opens at the Shipra Mall, Ghaziabad

Funskool (India), one of India’s leading toy company has launched yet another store in Ghaziabad at the Shipra Mall which is the fourth store in India featuring the most popular international toys from Hasbro, LEGO, LeapFrog, Tomy, Ravensburger, Siku,...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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