Puma India

Harmanpreet joins Puma family comprising Virat Kohli, MC Mary Kom, Yuvraj Singh, Sunil Chhetri, Kareena Kapoor Khan, Anushka Sharma, Avani Lekhara and Harrdy Sandhu    Mumbai: Sports brand Puma India announced Indian women’s cricket team captain Harmanpreet Kaur as its latest...

The actor will endorse the brand’s footwear, apparel and accessories including select collections through myriad activities and brand campaigns throughout the year Mumbai: Sports brand PUMA India has roped in Bollywood actor and entrepreneur Anushka Sharma as its new brand ambassador....

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th and 18th, 2019 at the Conrad Hotel, Bengaluru – marking two decades of its role as a key influencer and...

Abhishek Ganguly Managing Director Puma IndiaAbhishek Ganguly, an alumnus of Indian Institute of Management, is a Business leader with a proven track record of more than twelve years in the Sports, Lifestyle and Retail industry.Currently, Ganguly is the Managing Director of...

Sports aesthetics have had enormous influence on fashion and styles over the years. From knitted shirts to pleated skirts, the trend is nothing new to the fashion world. But what’s new and surprising is the breakneck speed at which...

Sportswear major Puma will soon bring a store design ID with inclusion of a number of digital interfaces at their flagship store at Bangalore’s popular high-street destination Indiranagar. The global ID, with multiple customer-facing interactive screens, endless aisle interfaces...

India is becoming increasingly health-conscious, and Indians, irrespective of age, sex and demographic, are turning to sports, outdoors and adventure activities. For modern India, fitness and sports are not prerogatives of professional sportsperson anymore – it is a lifestyle....

The Union cabinet's approval of 100 per cent Foreign Direct Investment (FDI) in single brand retail on Wednesday drew mixed reactions with industry observers lauding the move while traders' bodies opposed it as "a serious matter for small businesses"."This...

Myntra has emerged as the nation’s most sought after retailer for sportswear. The category has witnessed strong growth on the platform at 30 per cent year-on-year over the last five years, owing to concentrated efforts by the online fashion...

India has been touted as the promised land for international fashion and lifestyle brands, but it remains only a promising one where marketers are trying to work around challenges and problems that still plague the retail landscape. India CEO, Gap,...