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How to embed more ‘wow’ moments in customer experience

The CEOs Conclave at the South India Retail Summit, held on December 10 at the ITC Gardenia in Bengaluru,...

THE CHANGING SIGNIFICANCE OF A BRAND

Retailer’s brand and the consumer conversation are becoming significantly crucial. But that does not, of course, mean no one...

ONLINE RETAIL: A DISRUPTOR OF RETAIL OR A FACILITATOR OF CONSUMPTION?

The verdict is yet to be out – if online is poaching existing customers of brick-and-mortar or creating new...

Puma, Aki Narula launch new collection

Puma AG launched an exclusive design collaboration with Aki Narula, one of India’s top fashion designers, who has designed,...

Getting sporty with fasion

The evening session entitled 'Fashion Connection' at the IFF '10 was split into two halves. The first half had...

PUMA and Aki Narula together to launch designer women’s line

Sportlifestyle brand PUMA AG announced the exclusive design collaboration with Aki Narula, one of India’s top fashion designers. As...

Puma India ties up with IPL’s Deccan Chargers

Global sports lifestyle brand Puma has announced its association with the Deccan Chargers as the official sponsor of their...

Puma signs JV with Knowledge Fire for retail biz

In an effort to set up retail stores in India, Germany-based high-end lifestyle brand Puma is setting up a...