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Amul pro-biotic ice-cream awarded

Pro-biotic ice-cream from Amul has bagged The International Dairy Federation Marketing Award-2007. The award was announced on October 3 at the World Dairy Summit in Dublin, Ireland.“These campaigns are excellent examples of best practices in branded and generic marketing from...
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Has Aastha Almast of The New Shop really cracked the success formula of Convenience Stores in India?

A look at how Aastha Almast is changing the dynamics of convenience retail in the countryAastha Almast has shattered...
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