Pretty Secrets
Fashion
Changing dynamics in premium and bridge-to-luxury innerwear segment in India
Innerwear for men and for women is not just a basic necessity but something that shapes the future of their personal hygiene. The Indian Intimate Apparel Industry has evolved for better with time. However, the same industry earlier had...
Fashion & Lifestyle
Indian Knitwear Market: Present and the future trends
The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth.The augmenting popularity of...
Fashion & Lifestyle
I stepped away from offline retail to build private label brand online: Pretty Secrets’ Karan Behal
The size of the Indian intimate wear market – including the nightwear segment – is Rs 20,000 crore and has been growing at 20 percent CAGR over the past five years. It is estimated that this market is going...
Fashion & Lifestyle
Funding and investments in Indian fashion
The fashion and lifestyle sector in India has shaped up rather well since the turn of the new millennium. People today are as fashion-conscious as any celeb or a socialite, and this has resulted in increased fashion spending across...
Fashion & Lifestyle
Funding India's sunrise sector, fashion retail
Fashion Forward
Fashion in one of the fastest growing sectors in India and it's no surprise then that it has been generating a lot of investor interest over the last few years. 2015 was a great year for Indian fashion businesses as...
Retail
‘I believe Indian retail must’ — Karan Behal
It would be unfortunate for every Indian, whether or not the individual Indian realises it, if the country’s retail industry were to become hostage to the cacophony of protests against the modern formats that are redefining the rules of...
Retail
Mid-segment nightwear brand from MTC
Maruti Trading Company (MTC), the company behind intimatewear brand Pretty Secrets, is set to launch a mid-segment nightwear brand in December.Though the name of the brand has not been decided, the initial groundwork is done and the company seems...
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Latest News
Max Fashion launches new youth centric brand ‘Urban’
The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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