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Prashant Bhatia

Cambridge Apparel pushes its two brands

One of the Mumbai-based menswear majors, Cambridge Apparel, plans an image makeover through a five crore rupees ad blitz, diversifying into women's formal wear, expanding its store-network and pushing its two brands, Platinia and Work and Play collection. "So...
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Retail boom in sacred cities driven by a surge in spiritual tourism

Growing tourism is attracting retail brands to establish a footprint in these potential market  New Delhi: Retail chains are capitalising...
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