Prasanth Kumar
Research
Video, AR, influencers, vernacular & messaging to drive discovery of brands this festive season
With people spending more time online and continuing to stay at home as a result of the pandemic, video, AR, influencers, vernacular content, and messaging will play a crucial role in driving the discovery of brands, shopping, and celebrations...
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Retail boom in sacred cities driven by a surge in spiritual tourism
Growing tourism is attracting retail brands to establish a footprint in these potential market New Delhi: Retail chains are capitalising...
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