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Pragati Srivastava

Jackets: Exploring an emerging market

Over the years, jackets have evolved parallel to the preferences of the modern Indian consumer. In contrast to times gone by, modern jackets are bulk-free and comfortable, with multi-utility features which make them the numero uno choice among all...

Men’s Western Wear Market evolving rapidly in India

The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s purchases were need based. However, the tables have turned now as an increasing number of...

Denim at the forefront of the western wear revolution in India

Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the years, denim has single-handedly revolutionised the western wear market around the globe. In India too, while western wear was somewhat...

The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the new ‘trousers’ of choice for men around the world. It’s surprising though, how a simple...

Men’s bottom wear market coming out on top

When it comes to bottom wear for men, it’s usually a tug of war between trousers and the good ol’ pair of jeans. Where jeans as a category has always been witnessing a substantial growth owing to the ‘casual’...

Innovation & sustainability rule the Indian casual shirts category

The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.According to Frost & Sullivan, the men’s shirts market in India is valued at Rs 371 billion, and it is the...

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has served to transform the business models of apparel retailers as well as their designs, and...

Decoding the revolution of casual wear in India

India’s proclivity towards casual wear has exploded over the last few of years. A slew of experts from the fashion business industry discusses the evolution and current footing of the segment in this exclusive feature. Comfort and functionality are the...
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Gifting brand FNP starts 30-minute instant delivery across 36 cities

This new 30-minute delivery service is available in key urban hubs including Delhi NCR New Delhi: FNP (Ferns N Petals)...
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