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The changing preferences of men's denim in India

The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last...

Men’s bottom wear market coming out on top

When it comes to bottom wear for men, it’s usually a tug of war between trousers and the good...

Innovation & sustainability rule the Indian casual shirts category

The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.According...
It’s busy business as retailers gear up to weather climate change

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer...
Decoding the revolution of casual wear in India

Decoding the revolution of casual wear in India

India’s proclivity towards casual wear has exploded over the last few of years. A slew of experts from the...