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Pragati Srivastava

Fashion

Jackets: Exploring an emerging market

IMAGES Business of Fashion -
Over the years, jackets have evolved parallel to the preferences of the modern Indian consumer. In contrast to times gone by, modern jackets are bulk-free and comfortable, with multi-utility features which make them the numero uno choice among all...
Fashion

Men’s Western Wear Market evolving rapidly in India

Shivam Gautom -
The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s purchases were need based. However, the tables have turned now as an increasing number of...
Fashion

Denim at the forefront of the western wear revolution in India

Shivam Gautom -
Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the years, denim has single-handedly revolutionised the western wear market around the globe. In India too, while western wear was somewhat...
Fashion

The changing preferences of men’s denim in India

IMAGES Business of Fashion -
What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the new ‘trousers’ of choice for men around the world. It’s surprising though, how a simple...
Fashion

Men’s bottom wear market coming out on top

Zainab S. Kazi -
When it comes to bottom wear for men, it’s usually a tug of war between trousers and the good ol’ pair of jeans. Where jeans as a category has always been witnessing a substantial growth owing to the ‘casual’...
Fashion

Innovation & sustainability rule the Indian casual shirts category

Rosy Ngaihte Sharma -
The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences. According to Frost & Sullivan, the men’s shirts market in India is valued at Rs 371 billion, and it is the...
Fashion & Lifestyle

It’s busy business as retailers gear up to weather climate change

Rosy Ngaihte Sharma -
Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has served to transform the business models of apparel retailers as well as their designs, and...
Fashion & Lifestyle

Decoding the revolution of casual wear in India

Rajan Varma -
India’s proclivity towards casual wear has exploded over the last few of years. A slew of experts from the fashion business industry discusses the evolution and current footing of the segment in this exclusive feature. Comfort and functionality are the...
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Beauty & WellnessIndiaretailing Bureau -

Personal Care Brand Mamaearth turns 7

Over the past seven years, the brand has significantly expanded its product portfolio and presence across the country and...
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