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Jackets: Exploring an emerging market

Over the years, jackets have evolved parallel to the preferences of the modern Indian consumer. In contrast to times...
Men's Western Wear Market: Evolving rapidly in India

Men’s Western Wear Market evolving rapidly in India

The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more...

Denim at the forefront of the western wear revolution in India

Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the...
The changing preferences of men's denim in India

The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last...

Men’s bottom wear market coming out on top

When it comes to bottom wear for men, it’s usually a tug of war between trousers and the good...

Innovation & sustainability rule the Indian casual shirts category

The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.According...
It’s busy business as retailers gear up to weather climate change

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer...
Decoding the revolution of casual wear in India

Decoding the revolution of casual wear in India

India’s proclivity towards casual wear has exploded over the last few of years. A slew of experts from the...