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Poney India

No Child’s Play: Kidswear is serious business for brands

Up until 10 years ago, kids in India would wear whatever their caregivers decided was right for them. They were dressed in hand-me-downs, sensible jeans, warm sweaters and comfortable jackets. But gone are those days. Ten years down the line...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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