Peter Kay

Marks & Spencer Christmas marketing campaign

The campaign kicked off at the beginning of November with the first TV airing of the clothing ad and the launch of the microsite. The much anticipated clothing Christmas TV ad stars one of the nation`s favourite comedians, Peter...
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H&M’s debut with cricket marketing

Amit Kothari, regional head of customer activation and marketing for H&M South Asia, talks about H&M’s association with cricket...
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