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Petal Gangurde

Retailers approach festive season with innovative concepts, new products to bring consumers back in stores

India – and the world – has been forced to deal with the ramifications of COVID-19, health consequences, economic crisis, job loss, struggle for a livelihood for many. Every sector has been affected by the pandemic one way or...

Trend Mapping: How the retail sector uses social media to drive sales

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3 billion around the world using the Internet, social media is no longer a choice, but...
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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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