personalisation
D2C Buzz
5 Pillars of Customer Retention
Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...
In Focus
How Generative AI can help improve customer engagement
Enterprises are seeing significant benefits from conversational platforms, such as higher engagement rates and the ability to personalize interactions at scale with GenAI. Here's how it can be used to secure a lasting competitive edge in the marketplaceIndia is...
In Focus
Technology has been a game-changer for Snitch in key areas: Maruthy Ramgandhi, CTO
Snitch's chief technology officer (CTO) Maruthy Ramgandhi sheds light on the new-age brand’s tech journey and much moreNew Delhi: With almost two decades of experience, Maruthy Ramgandhi is a seasoned technology leader with extensive experience in product management, engineering,...
Leaders Ink
Men’s fashion goes omnichannel
This shift not only caters to the changing preferences of modern consumers but also sets the stage for continuous improvements in how retail operatesGone are the days when men could afford to ignore the fashion conversations. Gen Z men...
Fashion & Lifestyle
How fashion brands are leveraging AI
From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop guns of the fashion industry are heads-down to keep up with the by-the-minute evolving world of artificial intelligence. “Fast-forward five...
Fashion & Lifestyle
Meesho is built upon the bedrock of technology:Â Nilesh Gupta
Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond
New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...
Fashion & Lifestyle
Fashion industry leaders unite against discounting, embrace data-driven personalization
As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF) 2024 underscored the imperative of prioritizing consumer insightsBengaluru: Industry titans urged a paradigm shift away from discounting and towards data-driven...
In Focus
We are in early stages of true omnichannel era: Piyush Chowhan, CIO, Panda Retail Company
Piyush Chowhan, Chief Information Officer, Panda Retail Company, Savola Group, Saudi Arabia speaks about technology in retail, its evolution, its challenges and much more…New Delhi: With over two decades of experience in the supermarket, hypermarket and fashion retail, Piyush...
Food & Beverage
Swiggy introduces customised food ordering feature ‘WhatToEat’
PTI -
The 'WhatToEat' feature will offer personalised recommendations tailored to users' current moods, location, order history, time of the day and other preferencesNew Delhi: Online food delivery platform Swiggy on Tuesday said it has introduced an industry-first 'WhatToEat' feature aiming...
Big Grid
Why grocery retailers should consider personalisation
According to Bloomreach’s chief strategy officer Brian Walker, grocery needs to be customized to each shopper. Here’s why….By Emily CrowePersonalization is the name of the game for Brian Walker, chief strategy officer at Mountain View, Calif.-based commerce experience cloud...
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Latest News
Womenswear brand Twin Birds set to open 100th store in India
Twin Birds’s 100th store will be located in Tamil Nadu, at Nungambakkam, ChennaiBengaluru: Women’s apparel brand Twin Birds is...
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