personalisation

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop guns of the fashion industry are heads-down to keep up with the by-the-minute evolving world of artificial intelligence. “Fast-forward five...

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF) 2024 underscored the imperative of prioritizing consumer insightsBengaluru: Industry titans urged a paradigm shift away from discounting and towards data-driven...

Piyush Chowhan, Chief Information Officer, Panda Retail Company, Savola Group, Saudi Arabia speaks about technology in retail, its evolution, its challenges and much more…New Delhi: With over two decades of experience in the supermarket, hypermarket and fashion retail, Piyush...

The 'WhatToEat' feature will offer personalised recommendations tailored to users' current moods, location, order history, time of the day and other preferencesNew Delhi: Online food delivery platform Swiggy on Tuesday said it has introduced an industry-first 'WhatToEat' feature aiming...

According to Bloomreach’s chief strategy officer Brian Walker, grocery needs to be customized to each shopper. Here’s why….By Emily CrowePersonalization is the name of the game for Brian Walker, chief strategy officer at Mountain View, Calif.-based commerce experience cloud...

As e-commerce continues to grow and consumers increasingly turn to the web or an app to find products they need, e-tailing is slowly but gradually witnessing a shift from a plain-vanilla listing of products towards personalisation for consumers, through...