Pernia’s Pop-up Shop
Fashion
Myntra enters into luxury segment; launches luxury fashion brand, Pernia’s POP-UP SHOP
Myntra has announced the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive designer merchandise from leading names in the world of fashion. With this association, Myntra will now offer a range of...
Fashion
Purple Style Labs acquires Pernia’s Pop Up Shop
Purple Style labs (PSL) a Mumbai headquartered premium fashion platform has acquired Pernia’s Pop Up Shop (PPUS), a leading multi-brand e-commerce website which houses over 500 of India’s pre-eminent designer brands. The platform is a market leader in e-commerce...
Fashion & Lifestyle
Pernia’s Pop Up Shop partners with Purple Style Labs for future expansion
Pernia's Pop Up Shop (PPUS), the leading online fashion store offering a wide range of luxury Indian designer brands, has partnered with Purple Style Labs (PSL) for business growth and expansion across all modes of retail channels.The joint venture...
Fashion & Lifestyle
Pernia's Pop-up Shop to raise funds
Pernia's Pop-up Shop (PPUS), an online fashion store for men and women, started in the year 2012, is in advanced talks with investors to raise its first round of funding of around US $1 to 1.5 million towards marketing...
Fashion & Lifestyle
Expert Speak: The evolution of India's luxury fashion e-commerce market
India is the fastest growing e-commerce market in the world. The country's e-commerce market was worth about US $3.8 billion in 2009, it went up to US $17 billion in 2014 and to US $26 billion in 2016.
This figure, according...
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Footwear brand Trase reacquired from Upscalio, raises $0.5mn
Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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