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5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

These 5 brands spend the least on advertising

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

Arvind Ltd aims Rs 10,000 crore business from textiles in 4-5 years

Ahmedabad-based Arvind Ltd expects Rs 10,000 crore business from its textiles business in the next four to five years, a top company official said.According to a PTI report: Besides, in the next three to five years, the company intends...
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Varun Beverages to raise Rs 7,500 cr to fund expansion plans

The fund would be raised in "one or more tranches" and would be "subject to receipt of approval of...
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