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Parag Kaushik

Gender-Neutral beauty brands shatter traditional retail stereotypes

Beauty does not have a gender. People have assigned it. For years, brands have used gender as a marketing tactic rather than a fundamental belief and consumers are now beginning to understand that a good product is essentially a...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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