Paper Boat.

Paper Boat introduces its variants in 1 litre tetra pak carton category

Paper Boat has expanded its reach to customers by launching its variants in the 1 litre Tetra Pak carton category. Priced at Rs 99, except Anar, which will retail at Rs 120, these variants will be available across the...

Beyond Products: 5 innovative product designs of FMCG brands

Many traditional marketers still believe that getting seen is the first step in the journey to becoming successful. This is where comes in packaging and the impact of first impressions. Unconventional, innovative packaging does not just make a product easily...

Customers deserve anytime-anywhere shopping experiences: SIRS

The first-ever South India Retail Summit commenced this morning with an eye-opening presentation and talk by Rashmi Nair, Associate Director, Deals Strategy, PwC who delivered noteworthy insights on key characteristics defining consumer behaviour in south India....
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The Growing Urban Sprawl is likely to Spread Beyond Tier I Cities in 2023

Apart from the Tier I cities, the ten key cities which saw retail and real estate development were Chandigarh,...
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