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Oriflame

Beauty & Wellness

Oriflame India records 25% growth in sales partners during pandemic

Indiaretailing Bureau -
Direct selling beauty brand Oriflame VP and Head of South Asia and MD of India Frederic Widell announced that the brand has witnessed around 25 percent increase in number of sales partners in India during COVID-impacted 2020. Oriflame recently marked 25 years of being in...
Beauty & Wellness

Oriflame introduces new brand Optimals offering solutions for different skin needs

Indiaretailing Bureau -
Being the pioneer in the global skincare industry for over 50 years and taking its inspiration from the vast Swedish nature, Oriflame has used its in-depth knowledge to identify specific plants and harness their individual skincare benefits. Oriflame has carefully...
Beauty & Wellness

Oriflame expects skincare, wellness products to contribute 50 to total sale in India by 2021

Indiaretailing Bureau -
Sweden-based direct seller Oriflame expects skincare and wellness products to contribute 50 per cent to its total sales in India by 2021 as it focuses on these two categories to drive growth in the country. "Going forward, we have made...
Beauty & Wellness

Swedish beauty major Oriflame appoints new Senior Director Regional Marketing, South Asia

Indiaretailing Bureau -
Leading Swedish direct selling beauty brand Oriflame on Thursday appointed Naveen Anand as the Senior Director Regional Marketing South Asia. In his new role, Naveen will spearhead the operations in India, Sri Lanka and Pakistan and will be responsible for accelerating growth and...
Beauty & Wellness

Oriflame celebrates 50 years of making ‘A Beautiful Change’; ropes in Kalki Koechlin as the brand ambassador

Gurbir Singh Gulati -
Oriflame India, the leading Swedish direct selling beauty brand, has always been committed towards sustainability. To create more awareness around the brand’s strong legacy and ambition for the future, it has roped in National Award-winning actress Kalki Koechlin as...
Food

India Inc hails model guidelines on direct selling

IANS -
The Centre's announcement of model guidelines for direct selling, which is expected to boost entrepreneurship and spur growth in the country, has been hailed by India Inc. India Inc. termed the move, announced on Monday, as progressive and said it...
Beauty & Wellness

Oriflame India Appoints Hair Expert

Salon International Bureau -
Pallavi Sehgal has been appointed as the new hair expert of Oriflame, a Swedish Cosmetics major, in India. Sehgal will be responsible for Hair Care and style training initiatives of the brand.
Beauty & Wellness

Oriflame Launches Bioclinic Active Defense Shield Day

Indiaretailing Bureau -
Oriflame has launched Oriflame Bioclinic Active Defense Shield Day with SPF 45 for flawless glowing skin. The product is patended with skin lightening technology that promotes bright skin. It is a double action fluid cream that targets multiple forms...
Beauty & Wellness

Oriflame launches Giordani Gold Ruby Lipstick

Indiaretailing Bureau -
Swedish cosmetics major, Oriflame has added to its Giordani range of products the Giordani Gold Ruby Lipstick. Purportedly infused with genuine ruby powder, the lipstick provides radiance in 15 different shades. The lipstick`s moisturizing qualities and SPF, ensure the lips...
Beauty & Wellness

Lash it out

Indiaretailing Bureau -
Swedish cosmetics company Oriflame introduces new 2FX Mascara that gives two lash effects. Use 2FX Mascara for extreme length, as well as for fully loaded volume. The mascara has an unassuming cap which conceals an ingenious brush system that...
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