opinion
Leaders Ink
Understanding compliance issues in the nutrition sector
With demands for nutritional supplements on the rise, brands need to manage quality and authenticity as the products have long-term impacts on consumers' livesThe nutritional supplements market has seen explosive growth over the better part of the decade, led...
Leaders Ink
Home Appliances: The Made in India Advantage
How local manufacturers are redefining home appliances for Indian ConsumersThe home appliance sector in India has witnessed rapid expansion with a projected value of $20 billion by 2025. Due to changes in consumer demand, local manufacturers are now making...
Leaders Ink
The Secret to Success: Mastering After-Sales Services in Electronics
By offering meaningful and interactive after-sales services, electronics businesses can position themselves as customer-friendly brands and boost brand loyaltyElectronics are increasingly getting more embedded into our lives. However, increasingly, innovation, R&D, and maintaining a robust supply chain are no...
Leaders Ink
Celebrity Endorsements: Breaking Through the Blur
A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...
Leaders Ink
Indian Alcobev Retail: Opportunities & Challenges
The growing middle class, evolving consumer preferences, and a thirst for premium experiences make India one of the most exciting alcobev markets todayThe Indian alcoholic beverages (alcobev) retail market has undergone a profound shift over the last decade, driven...
Leaders Ink
Why Zudio is a masterclass in omnichannel strategy
While Zudio has considerable digital visibility it is intended to drive footfall to its more than 500 storesIn the ever-evolving landscape of Indian retail, Zudio has emerged as a fascinating case study of a digital-first, experience-centric strategy. This Tata Group...
E-Commerce
Is Quick Commerce a Boon or a Bane?
J Suresh -
While q commerce poses a serious threat to kiranas, it offers a myriad benefits, writes retail veteran J. SureshQuick commerce (Q com) has caught the headlines recently for its rapid growth and high valuations. As it whizzes past the...
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Latest News
Mother Dairy turnover may rise 15% to cross Rs 17k cr in FY25 on better demand: MD Manish Bandlish
In 2023-24, Mother Dairy had achieved a turnover of Rs 15,037 crore. Dairy business contributed about 75% to the...
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