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Omnichannel Technology

Technology has been a true differentiator for Myntra: Raghu Krishnananda, CPTO

Raghu Krishnananda, Chief Product and Technology Officer, Myntra on how the leading online fashion destination uses technology to operate, differentiate and innovateNew Delhi: With almost three decades of experience, Raghu Krishnananda is a technology leader with experience in driving...

Myntra launches Myntra-Mall to further offline-online convergence

Continuing with its convention of offering consumers and brands a platform to engage and strengthen relationships, Myntra is building ‘Myntra-Mall’, enabling shoppers to experience their favourite brands’, Official Brand Stores (OBS) on its app. Coming as it does, ahead of Myntra’s flagship,...
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Amazon seizes over 15 million counterfeits globally in 2024; uses AI for crackdown on fake items

Investment in AI has enabled the company to improve proactive controls, automating and scaling intellectual property protection and counterfeit...
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