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Omnichannel strategies

Exploring omnichannel marketing strategies for a cohesive retail experience

Implementing omnichannel marketing strategies empowers malls to create a comprehensive and compelling shopping experience that connects with customers across various channelsBy Gaurav Balani, DGM - Marketing, Infiniti MallMumbai: The retail industry is experiencing a massive shift due to the...

‘India Phygital Index 2023’ by Fynd, PwC and IMAGES Group

The report elaborates on the omnichannel preparedness, execution and outcomes of over 100 companies in India‘India Phygital Index 2023’ report by omnichannel retail platform Fynd and Strategy&, a global strategy consulting firm and a part of PwC network powered...

What best Omnichannel strategies retailers can adopt to grow their businesses

Retailers need to finetune and adopt an omnichannel-inclusive strategy to offer a seamless customer experienceRidhima Kansal, Director, RosemooreIt would be an understatement to say that Indian consumers have not changed significantly over the years, especially after the pandemic. Today’s...
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Retail sales grow 8% y-o-y in March 2024: RAI Survey

According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...
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