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Ten brands trying to capitalize on the Barbie Mania

Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...

Myntra’s 18th end of reason sale (EORS) records 50% new customer growth

While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came from non-metros Bengaluru:  Fashion e-commerce platform Myntra's 18th edition of bi-annual end of reason sale (EORS) has recorded nearly 50% growth...

Myntra onboards American cosmetics brand NYX Professional Makeup

To aid the brand's visibility on the platform, Myntra will enable Los Angeles-based NYX with an online brand store (OBS), while also activating its social commerce propositions, M-Live and Myntra Studio Bengaluru: Fashion e-commerce company Myntra has on-boarded American cosmetic brand...

How Inorbit Malls fared in 2017 and plans for 2018

The fiscal year began with a bang for Inorbit Malls. The arrival of new fashion stores has kept our team busy. This year Inorbit witnessed the arrival of some of the most popular brands. H&M launched its first store...
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Food processing firm, Megastar Foods plans to raise Rs 42.38 crore

The company would seek the approval of the shareholders at the extraordinary general meeting New Delhi: Food processing firm Megastar...
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